by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 6, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT IS GROWTH HACKING? 3 Key Points To Consider From Guest Blogger Chae O’Brien Growth Hacking is essentially doing whatever it takes to get your product in the mind of the consumer (by positive association) and have it stay there for a lifetime. It is as much marketing as it is product development. It can be an individualistic function as it can be a team ethic. What most fail to realise, is that stimulating rapid growth can mean so many things in so many ways to different business formats. Growth for an e-commerce site can be as simple as skyrocketing top line revenue or experiencing a 489% jump in newsletter subscriptions for a budding NGO. More accurately, relative growth depends on which core data signals you’re looking to be your primary metric of success. The three points below address critical aspects of any GH strategy in the event you’re looking to find the right mix between product development considerations, marketing strategies and and analytic measurement to kick start an intense product experience campaign. (1) Your Product Should Be A Hack By Usability Coming back to what Beth said about relevance, your product (whether it be a baby bottle prototype or a Saas), should resonate with your intended target audiences by means of an immediate personal connection. To put it in context, if I created a drink which cured the common cold for a lifetime with one dosage, Marketing wouldn’t be remotely necessary. Its effectiveness and massive relevance to the world population would be enough to spin a demand so out of control it would take an...
by Keith Keller | Jun 1, 2016 | GUEST BLOG POSTS: Social Media & SEO
WORKING INSTAGRAM LIKE A PRO Top Tips for Increasing Engagement By Elise Forsyth-Mort Instagram is tipped to become the next marketing powerhouse for businesses so if you aren’t already its time to jump on board and ride the next social media wave… Make Sure Your Page Is On Point Lets face it, creating great Instagram content consistently is really hard! So the last thing you want is for all that hard work to go to waste just because your page is a mess. Fill in your name (so people can find you!), write an engaging bio and add a web address, this shouldn’t take you more than 30 mins and the results will astound you. Hashed Hashtags You live and die by the hashtags you use on Instagram, without a lot of followers this is how you get your content seen so don’t leave them to chance and do your research before you post. Do away with the generic #love #cute #girl and use some hashtags that are actually going to bring you some customers. Put yourself in the mind of your consumer looking for your product, for example lets say you make designer concrete pots in Perth. You would want to use the following hashtags or similar: #PerthPots #PerthConcretePots #PerthProducts #HandMadePerth #MadeInPerth #PerthSmallBusiness … but do your own research, nobody knows your customers better than you do. Don’t Be Afraid To Follow There seems to be a stigma on Instagram around following too many pages or following more pages than are following you, this is crazy! Especially if you are...
by Keith Keller | May 2, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAKING SENSE OF BIG DATA Guest Blog Post By Mike Segveld www.MikeSegveld.nl Data is something that we simply can’t afford to ignore!! This blog post will show you the value of data, some of the future trends as well as showing you how to use your data to create a meaningful marketing plan for your business. Can It Be Automated? There is much automated nowadays, but can you automate the entire process of data (collection, reporting and concluding) or is there always a need for human skill? There is a trend that more things are being automated. This is because there are more opportunities to automate things. For example, behavioural targeting, finding certain behaviours on your site and respond with specific content, is also more and more automated. Just as the predictive side of analytics (the understanding of datasets and predict the value there from. This is because there are more opportunities to automate things. Data-driven is a very important component in everything you do, but it will be never the only component. The data can tell you what happens, but eventually you have to decide how you are going to anticipate. This is where creativity needed. It is important that you are going to formulate some hypotheses, test it and validate it with the data. Automating won’t let the human aspect disappear, but it move the human work. For example; The algorithms (that collect and make conclusions based on the data) have to be written. This is what the humans will do in future. The mainstream things will be automated faster, but the human...
by Keith Keller | Feb 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
GUEST BLOG YOUR WAY TO SUCCESS Social Media Rockstar Tip By Karen Repoli Sharing your knowledge on other peoples sites is actually a fantastic strategy to help your build your own brand. That means making sure that you create and maintain active (and mutually beneficial) relationships with influencers in your field of expertise and add value to their community. In return they will usually allow you to place links to your material at the bottom of your articles and they will share them with their “TRIBE” on Social Media. Classic “WIN/WIN” How Often Should You Post? Ideally, you should be writing something everyday or so, but if article writing is not a passion of yours, make that “as often as possible”. There are other ways to contribute as well of course (Podcasts - Videos - etc) but article writing is still a great strategy for building authority. Don’t underestimate the power of regularity here as an effective part of your guest blogging strategy. Simply do as much as you can as often as you can. It all helps!! Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world. She is the...
by Keith Keller | Nov 4, 2015 | GUEST BLOG POSTS: Social Media & SEO
HOW DO YOU STAND OUT FROM THE CROWD? Thinking “OUTSIDE THE BOX” About Marketing Guest Blog Post By Aroa Vargas (@AtreveteconelMK) When we are talking about thinking out of the box, we are talking about a metaphor that means to think differently. It means approaching problems in new, innovative ways; conceptualizing problems differently; and understanding your position in a way you’d never thought of before. The easiest way to understand what means think outside the box is think different. If we continue doing the same that we always do, we are not thinking outside the box, if not inside. How to do it? As somebody says, “you think outside the box when you’re removing yourself from any and all preconceived notions or ideas about how it has been done before” Brainstorm, re-conceptualize the problem, daydream, pay attention to other’s people ideas or even give yourself some basic parameters may help you to think outside the box. Something that also inspires me to talk to you about this was the talk by Giovanni Corazza at TedxRoma: How to get out of the box and generate ideas. In this talk, Giovanni Corazza tells us why we need to go out of the box, how do we get out of the box, when is a good idea to think out of the box and much much more. “Going out of the box is no longer a luxury, it is a necessity for us & our dignity as human beings” How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason, I decided to study...
by Keith Keller | Oct 22, 2015 | GUEST BLOG POSTS: Social Media & SEO
How To Repurpose Your Content (The 3 Rs) Rewriting - Recombining - Reformatting Rewriting Rewriting means taking a piece of content you created and simply rewording it so that it’s original. This was a common method used in the days when massive article publishing led to good traffic from search engines, but simply rewriting content line-for-line is not so effective these days and doesn’t add new value. The search engines have become more sophisticated and they can tell when a new article is just a rewritten old one. So how do you repurpose your article? Add new information and do some editing as you rewrite. Now you produced something that’s truly original. You can update your old articles by adding new, more recent information. Also, instead of rewriting a piece line-by-line, you can reorganize it to make it more original. Recombining Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.” Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details. Reformatting Finally, there’s reformatting. Reformatting means to take a piece of content that’s in one format and turn it into a piece of content...
by Keith Keller | May 22, 2015 | MP3s, Twitter Podcasts
TWITTER FOR BUSY BUSINESS OWNERS “TOP 5 TIPS” For Marketing Your Business With Twitter I know you are busy so here are my “TOP 5 TWITTER TIPS” for getting your business up and running on Twitter. If you like to know more I have a completely free eBook about this and loads a resources. But for now, try these quick and easy tips and let me know what you think.. 1. Be a resource not a salesperson Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound counter-intuitive but it is the essence of Social Media marketing. 2. Write a strong bio One that will inspire potential clients and joint venture partners to follow you. 3. Add a photo or company graphic There is significant evidence to prove that people who do this get more followers and retweets 4. Remember the 80/20 Rule – It’s not all about you 4 out of 5 tweets should be of value to your followers and not sales related. 1 out of 10 however is a far better ratio if you can manage it. 5. SHARE – SHARE –SHARE (This is Twitter 101) Share great articles and interact with your followers … this is the essence of how Twitter works SOME ADDITIONAL RESOURCES www.KeithKeller.com.au (Free eBook) www.CrackTheTwitterCode.com (Twitter Strategy Sessions)...
by Keith Keller | Jul 21, 2013 | MP3s, Twitter Podcasts
"HOW TO" Use Twitter To Market Your Brand
http://t.co/8uQ1MqeHjT (MP3s)
#Twitter #Marketing #Branding #Podcasts — Keith Keller (@KeithKeller) July 23, 2013 “HOW TO” Use Twitter To Marketing Your Business (Part 1) “HOW TO” Use Twitter To Marketing Your Business (Part 2) SOME GREAT SITES TO EXPLORE TWEET REACH www.TweetReach.com PAPERLI http://Paper.li TWITTER MARKETING 4 CREATIVE SOULS (My Paperli) www.Twitter4Creatives.com Twitter Marketing 4 Creative Souls http://t.co/VOzVw8jiMB #Twitter #Tips #SocialMedia #Success @SmallRivers — Keith Keller (@KeithKeller) July 23, 2013 ENTREE - MAINCOURSE - DESSERT (The 3 Part Marketing Plan) FREE eBOOK (Entree) www.KeithKeller.com.au TWITTER VIDEOS (Main Course) www.Twitter4Presenters.com www.ActorsTweet.com ONE ON ONE COACHING (DESSERT) www.CrackTheTwitterCode.com NEW AUDIO BOOK/S COMING...
by Keith Keller | Jul 8, 2013 | Coaching, Social Media Audios
Australia’s Top Experts In Online Business Secrets of Aussie Online Entrepreneurs – Guest Show Reel (2013) Secrets of Aussie Online Entrepreneurs - Guest Show Reel http://t.co/sxEnh9W78n #Aussie #TV #AussiesOnline @OzBizSecrets @Twylah — Keith Keller (@KeithKeller) September 21, 2013 Bernadette Schwerdt Host of “Secrets of Aussie Online Entrepreneurs” SECRETS OF AUSSIE ONLINE ENTREPRENEURS http://t.co/AEeHWeGcip #AussiesOnline @OzBizSecrets Hosted By Bernadette Schwerdt @CopySchool — Keith Keller (@KeithKeller) September 13, 2013 Aussie Online Entrepreneurs Pozible Campaign http://TinyURL.com/OzBizSecrets “TWITTER TIPS 4 BUSINESS” SOME RESOURCES TO GET YOU STARTED www.TwitterTips4Business.com TWITTER IS THE INFORMATION NETWORK http://bit.ly/Twitter4Info TWITTER IS THE INFORMATION NETWORK http://t.co/XB2z7dZPWP (2 Minute Intro To Twitter) #TwitterTips4Business #Twitter #Tips #Video — Keith Keller (@KeithKeller) September 15, 2013 “HOW TO” Crack The Twitter Code & “GO GLOBAL” http://bit.ly/GlobalTweets CRACK THE TWITTER CODE (BEHIND THE SCENES) “Secrets of Aussie Online Entrepreneurs” #AussiesOnline http://t.co/gFFJxAhKNj (Behind The Scenes) #Aussie #TV @OzBizSecrets — Keith Keller (@KeithKeller) September 20, 2013 (1) Sharing Is Better Than Chocolate In the social media space and in Twitter in particular, you really need to get your head around this idea of sharing first and being a resource for others. This is very, very important if you want to gain the trust of your tribe, your followers. So you really need to understand that social media, that Twitter in particular, is about sharing. Sharing first then building trust then moving it forward. (2) The 80-20 Rule It’s not all about you. In part 1, we talked about the importance of sharing and now I’d like to share with you a bit of a formula for that, the 80-20 rule. So if...
