by Keith Keller | Sep 13, 2024 | GUEST BLOG POSTS: Social Media & SEO
Reviving the Spirit of Blab with Go Brunch (A Guest Blog Post By Stacy Braiuca) There’s something magical about the energy of a late-night community hangout. For those of us who were part of Blab back in 2015-2016, you’ll remember how the platform came alive after dark. Conversations went from casual to deep, collaboration flourished, and friendships were forged across time zones. Blab was more than just a platform, it was a place where people gathered to talk about everything from tech and business to life and culture.We often pulled all nighters without even realizing it. As Blab veterans many of us have been searching for something that recaptures that sense of community. Now, I’m excited to share that GoBrunch is that platform, and it brings with it a space that feels like home, the all-night diner we call The Big Happy Biscuit. Go Brunch: New Platform - Familiar Vibe Go Brunch offers something special, blending ease of use with the freedom to create open, engaging rooms for learning, collaboration, or just hanging out. What’s especially unique about Go Brunch is its emphasis on interaction. Whether you’re leading a session or simply attending, everyone feels connected, just like in the good ol’ days of Blab. It’s the kind of platform where those spontaneous, unplanned conversations can happen.The ones that start off as simple check-ins and turn into hours-long discussions that leave you inspired, energized, and thinking differently. That spirit is alive again, and it’s housed in our new virtual spot. The Big Happy Biscuit: Our 24/7 Hangout Just like the iconic all-nighters we used to...
by Keith Keller | Aug 1, 2021 | GUEST BLOG POSTS: Social Media & SEO
A BRIEF HISTORY OF MODERN MARKETING A guest blog post by Jon Wesselink Marketing is everywhere these days but that wasn’t always the case. Let’s take a trip down memory lane by looking at a brief history of modern marketing. (1) The Production Era (Late 1910s) This was the era of mass production and these new efficiencies enabled goods to be created much faster. Modern marketing emerged during this period to sell these goods more rapidly. The basic idea here was that the reduced production costs would lead to reduced selling prices and this would appeal to vast numbers of customers overall. (2) The Sales Era (20s) ‘Salesmen’ become more prominent during this period and the ‘pitch’ was created. Sales agents encouraged potential ‘consumers’ to purchase products using a variety of promotional techniques. These were designed to inform & persuade potential customers. This strategy moved away from simply selling products and instead emphasized the benefits of buying these new items. (3) The Marketing Era (50s) This era marks the beginning of “market research”. This allowed companies to sell the consumer exactly what they wanted and, most importantly, needed. This was far more effective than trying to talk them into buying meaningless products. This is also the era of “planned obsolescence” and thus represents the start of what many have called “lifestyle marketing”. (4) The Ethical Marketing Era (70s) During this era market research began to create customer-focused strategies promoting socially responsible, moral, and ethical marketing principles. These were designed to counter some of the...
by Keith Keller | Jan 2, 2019 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers. Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
by Keith Keller | Dec 13, 2017 | GUEST BLOG POSTS: Social Media & SEO
“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal) FRENCH TRANSLATION ALSO AVAILABLE Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉 Micro Moments Are Changing The Rules The importance of moments Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments” (1) I Want To Know Moments When someone is exploring, but is not in purchase mode. (2) I Want To Go Moments When someone is considering buying a product at local store. (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new. (4) I Want To Buy Moments When someone is ready to buy, and may need help. All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time. 30,000 Decisions Every Day Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...
by Keith Keller | Feb 15, 2017 | Social Media Videos
MAGIC MELBOURNIANS Interview With Craig Annand Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content. The Daily Grind (Behind The Scenes Video) MAGIC MELBOURNIANS (Transcript) Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social. So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me.. We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
by Keith Keller | Dec 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand 10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands. What Are Instagram Stories? It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
by Keith Keller | Nov 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND? Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand. It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts. What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016 My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations. Snapchat Was Totally Foreign Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Aug 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BUILDING MOMENTUM FOR YOUR BRAND The Power Of Podcasting By Guest Blogger By Lara O’Keefe With research pointing to a shift in visual over verbal intelligence, it seems almost counter intuitive that Podcasts have become such a popular platform for sharing and receiving content. Especially when we consider the similarities to traditional radio. Both are primarily verbal forms of communication, and easy to consume with no visuals or hosts in site. So, why the surge in popularity for podcasts when the popularity of radio essentially remains stagnant? Isn’t it pretty much the same thing? Well, as the kids like to say these days, “same, same, but different”. While podcasting has been around for more than a decade, it’s only been in the past few years that it’s really taken off as a preferred media platform. Brilliantly engaging podcasts such as This American Life, Serial, and the ever informative, Smart Passive Income, have certainly helped to increase popularity and listenership, but more important to note is the fact that from a marketing and sales perspective, podcasts are inherently changing the way we do business. WHAT IS A PODCAST? Simply put, podcasts are a digital audio file that can be easily uploaded to the Internet and later downloaded to a device such as an iPhone or tablet. There are a million reasons to use podcasts whether it’s for personal or commercial use, but below are my top five reasons you should be getting in on the podcast game: (1) SIMPLICITY, MY DEAR WATSON One of the best qualities of podcasts is...
