GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO

by | Sep 18, 2017 | GUEST BLOG POSTS: Social Media & SEO

GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer     If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience  has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

by | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO

INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag   Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another.   Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page.   These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’   Radiance (Choose Your Own Destiny)    To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence.  An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis.   Make Your Fans Feel Special   When someone decides to follow you on social media, it’s...
SOCIAL MEDIA CAN BE GOOD FOR YOU

SOCIAL MEDIA CAN BE GOOD FOR YOU

by | Jun 28, 2016 | GUEST BLOG POSTS: Social Media & SEO

SOCIAL MEDIA CAN BE GOOD FOR YOU Guest Blog Post By Sally Hughes     In order to achieve your ideal health, fitness, and weight loss goals, building a support team to keep you on track is extremely helpful. While this team often consists of family, friends, a workout buddy, and/or a fitness trainer or nutritionist, solid support, fitness tips and inspiration can also be found online. Yet, with sooooo many web sites and social media portals out there that are focused on health, fitness, and losing weight, where do you find the best fit for your specific goals? And is it really true that social media, itself, can help you shed pounds plus get more fit and healthy? Engaging in social media is a already a highly time-consuming sedentary task and joining more social communities means you’ll be sitting even more (vs. moving your body!) while you do your research. Then again, if you need extra support, social media might just be what you’re looking for!  My thoughts behind this theory stem largely from the fact that social media is about connecting with like-minded individuals as well as finding and following experts in any given field. Plus, since you can literally plug into ANY topic of interest including all things health-related, it makes sense that it might help you lose weight, get fit, and become more healthy in general. And while I’m a trainer not a doctor, I have zero doubt certain social media platforms + a few highly respectable web sites - all of which I use - can help you sculpt your body the right way,...
JOIN THE VIDEO MARKETING REVOLUTION

JOIN THE VIDEO MARKETING REVOLUTION

by | Jan 27, 2016 | GUEST BLOG POSTS: Social Media & SEO

JOIN THE VIDEO MARKETING REVOLUTION Guest Blog Post & Blab By Preston Odenbrett What Is Your Favourite Travel Destination? (Blab Video Replay) Video marketing has definitely arrived in a big way!! YouTube statistics indicate that it has more views and more uploads per minute than many other major channels and both individuals and businesses alike are consuming video at an ever increasing rate.  Why would that be surprising? Look at how long it took TV to take over households back in the 1950’s when radio was the major medium for most households. I believe TV gained 50% adoption five years less time than radio did. Video today is getting  a massive lift due in part that Social Media is allowing video to be part of postings. Many who are in the video business have been watching this bubble grow larger each and every year and some people say that video will take over the internet in the next five years or less. It helps that bandwidth speeds have gone up and providers are allowing the bandwidth to go through cable but also through the air using many mobile devices that are in the market today.   Virtual Reality (VR)   The future is here - users can now be in a room at their home or office and be able to place an object lets say a motorcycle and be able to rotate and actually manipulate the object in anyway the user decides. If you remember Star Trek and some other TV shows in which you can change the environment that they are in and be able to share that with others to...
Overcoming Social Media Overwhelm ( Podcast Series ) The Learning Curve With Nicholla Henderson Hall

Overcoming Social Media Overwhelm ( Podcast Series ) The Learning Curve With Nicholla Henderson Hall

by | Jun 18, 2014 | MP3s

During the last few weeks I have been speaking with Nicholla Henderson Hall from the UAE  about her amazing new podcast series “The Learning Curve” and the seemingly overwhelming challenge of keeping up with Social Media “OVERCOMING SOCIAL MEDIA OVERWHELM” We will be breaking this process down into 4 major components 1. You don’t have to do everything yourself 2. Focus on the sites that will bring the most benefit 3. What are “THE SOCIAL 6”  4. The importance of delegation and having a “TEAM”  Overcoming Social Media Overwhelm #TheLearningCurvePodcast (MP3) http://t.co/Rb4sYUW45Y @NickH2 #OverwhelmMustStop — Keith Keller (@KeithKeller) June 18, 2014 Part 1 - Overcoming Overwhelm (An Introduction)  Find out more about “Overcoming Social Media Overwhelm”  The Online Masterplan Series (New Programs Starting Soon)  www.OnlineMasterplanSeries.com  Part 2 –  The Social 6 Explained (A Good Place To Start)   Follow Keith On ‘The Social 6″ There are new sites emerging all the time but this is a good place to start  Twitter Super Fast - Kind of  like doing an SMS in the digital world Facebook The largest and most well known social network Linkedin  The professional network - professionals talking to professionals You Tube Video sharing platform & the second largest search engine after Google Google Plus Now the Second most popular social network after Facebook (Globally) Pinterest The new darling of Social Media. A visual platform using “PIN BOARDS” to share and interact    “THE SOCIAL 6 EXPLAINED” (MP3) @NickH2 #UAE http://t.co/P24RbMslZu #TheLearningCurvePodcast pic.twitter.com/Vr399yZjaN — Keith Keller (@KeithKeller) June 27, 2014 Find out more about “The Social 6”  The Online Masterplan Series (New Programs Starting Soon) ...
SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

by | Jul 1, 2013 | GUEST BLOG POSTS: Social Media & SEO

SOCIAL MEDIA 4 AUTHORS Guest Blog Post By Marianne de Pierres   “Amid the clamour of social media, you must find your own voice. If you are enjoying yourself then you’ll quickly build a network.” Authors can take the work out of social media and still achieve visibility by simply choosing the right platform/s for them. Marianne de Pierres A BRIEF OVERVIEW TO GET YOU STARTED FACEBOOK What’s it like?  Facebook works well for the gregarious author who likes to share both their own thoughts and resources they’ve found. Simple rules will help you manage your time. What You Can Do? Run competitions Broaden your network by tagging bigger common interest groups Have real time instant chats Network with colleagues Use paid for advertising TWITTER What’s it like? Twitter is quick to update but not immediately visual. Phrase your posts in simple direct ways and learn the power of the hash tag. What You Can Do? Chat, share links and pictures Network - Twitter is one of the best professional networking platforms available Secure your own hash tag on Twubs and build a whole tribe who are interested in talking about the same topic GOOGLE PLUS What’s it like? Google’s answer to Facebook is looking better and better all the time. Works well with all the Google apps. What You Can Do? Share posts and thoughts Run simple competitions Create a Google hangout  - a video- based chat group - with other writers or readers Google Huddles – chat with authors and readers using a phone app. YOU TUBE What’s it Like? YouTube’s video platform that has been around for...
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