by Keith Keller | Jul 1, 2021 | eCommerce, GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE AN EXCELLENT CUSTOMER EXPERIENCE ONLINE A guest blog post by Katrin Langley Based on the original article: Live online shopping - The new customer experience? While the pandemic has changed many of our daily habits, the shift to where and how we shop continues to be a moving target. From shopping in a store to ordering everything online, consumer expectations continue to shift. How & Where We Shop Is Different. As an avid shopper, I take my purchases seriously. Whether shopping in person, on an eCommerce website, I still look for a superior customer experience to bring me back again. What types of experiences build brand loyalty? How can companies ensure they are meeting all the expectations of their customers? When looking for superior customer experience one of my top priorities is engagement. There is now a myriad of avenues to travel down for shopping without ever leaving your home. My social media feeds are filled with shopping ads from recent searches online or an algorithm dictating what might interest me. I have found many of those shops lack basic customer care and almost no customer experience when problems occur. Online Shopping Is Now Increasingly Popular While I shop from both platforms often, there is far greater room for discontent in my purchase followed by an often poor customer experience. Without the ability to try on, touch the fabric, or visualize the color next to my skin, I am often left less than pleased with my purchase. In the last couple of years retailer Lularoe and its...
by Keith Keller | Aug 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future. We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now. Artificial Intelligence (AI) The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
by Keith Keller | Oct 8, 2018 | GUEST BLOG POSTS: Social Media & SEO
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND A Guest Blog Post By Patrick Foster “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today. Get More Product Reviews Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
